NEWINGTON, CT, Jan 30, 2007 — “Ham Radio . . . Getting the message through for your family and community” is the theme of the League’s 2007 public relations campaign. The “Emergency Radio” Web site debuted this week. ARRL Media and Public Relations Manager Allen Pitts, W1AGP, says the 2007 emergency communications initiative pick up the momentum ARRL public information officers started during the just-ended “Hello” campaign.
I think the Hello Radio campaign was well done from the point of view of having a simple, on-target message and decent media content to back it up. Unfortunately, the only place I heard about Hello Radio was via the amateur radio community. Did it ever make it into the mainstream media? I don’t know. This is a practical challenge of any advertising campaign…getting enough exposure to reach the target audience.
Now we have the Emergency Radio campaign. It also appears to be well done, based on the initial web site. It is a good message that should appeal to a segment of potential hams. But will it have the reach?
73, Bob K0NR